Search Engine Optimization Archives

Structured Data and Search Engine Optimization: What You Need to Know

by Ruth Hawk
Wednesday, February 21st, 2018

Search engine results pages (SERPS) are changing. Over the last few years, they have transformed from simple lists of links into rich sources of detailed information regarding the search results. Information such as reviews, definitions, rich snippets, Knowledge Graphs, and Quick Answers are now standard for many results. The good news is that website ow

Linkless Mentions and Search Engine Optimization: An Overview

by Ruth Hawk
Wednesday, January 24th, 2018

Links have been an important element of SEO almost since websites began ranking web pages. However, search engines have increasingly grown sophisticated in their ability to understand the content of a web page and the context surrounding words and phrases. As a result, linkless mentions are also becoming valuable and are beginning to contribute to the SE

4 Search Engine Optimization Benefits of Featured Snippets

by Ruth Hawk
Tuesday, January 16th, 2018

Appearing above all of the organic search results, and therefore labeled "position zero" for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured sni

Search Engine Optimization Trends for 2018

by Ruth Hawk
Friday, January 5th, 2018

If there is one constant in the world of search engine optimization, it is the fact that trends and best practices are always changing. Fueled by adjustments to Google's algorithms, by user behavior, and by technological advancement, these changes mean that any business trying to improve its visibility in the search results needs to constantly be reevalu

An SEO Glossary for Beginners

by Ruth Hawk
Wednesday, August 16th, 2017

If you want to gain a better understanding of search engine optimization and the impact it might have on your website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effec

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

by Ruth Hawk
Monday, August 7th, 2017

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes

Short-Form Content vs. Long-Form Content: How the Two Can Work Together

by Ruth Hawk
Monday, July 3rd, 2017

When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content

5 SEO Tasks to Prioritize

by Ruth Hawk
Monday, June 19th, 2017

Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.

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