Search Engine Optimization Category

Understanding Google’s Direct Answers and Their Impact on SEO

by Ruth Hawk
Tuesday, December 29th, 2015

Find out what Google Direct Answers is and how it will affect your SEO efforts this year.

Do’s and Don’ts of Search Engine Marketing

by Ruth Hawk
Monday, December 21st, 2015

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

social media marketing

2016 SEO Trends

by Ruth Hawk
Thursday, December 17th, 2015

Will mobile and voice search play a significant part in search for 2016? What are the trends in successful SEO?

seo team review

Online Marketing: Four Qualities of Effective Keywords

by Ruth Hawk
Wednesday, December 9th, 2015

In order to help your web pages stand out, you need to choose certain keywords around which to create your content. How do you identify effective keywords?

effective keywords

How to Use Your Website to Establish Thought Leadership in Your Field

by Ruth Hawk
Friday, November 6th, 2015

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

Thought leadership and online marketing

The Difference Between Online Marketing and Sales Conversion

by Jacqueline Sinex
Wednesday, October 21st, 2015

Online marketing is not the same as online sales. It's part of the path to get there.

Business Advantage and Sales

E-Commerce Website Development: Tips for Maximizing Sales

by Ruth Hawk
Monday, October 12th, 2015

E-commerce website development has objectives that are different from those you encounter in other forms of web development. While other websites may focus on entertaining or educating the consumer, the almost exclusive goal of an e-commerce site is to encourage the visitor to make a purchase. Creating a site that effectively guides visitors toward this

E-commerce concept

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]

Web Marketing Segmentation

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