Search Engine Optimization

4 Search Engine Optimization Benefits of Featured Snippets

Appearing above all of the organic search results, and therefore labeled "position zero" for search…

Search Engine Optimization Trends for 2018

If there is one constant in the world of search engine optimization, it is the…

An SEO Glossary for Beginners

If you want to gain a better understanding of search engine optimization and the impact…

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

For businesses looking to build a robust marketing campaign to drive traffic and conversions at…

Short-Form Content vs. Long-Form Content: How the Two Can Work Together

When it comes to meeting any of your website goals, from search engine optimization success…

5 SEO Tasks to Prioritize

Search engine optimization is a comprehensive approach. While its end goal is to improve your…

Why Web Design Is Not Enough

With 89 percent of people in North America (equaling 320 million people) using the Internet,…

Long-Tail Keywords and SEO: An Overview

The use of long tail keywords has become increasingly important to the success of any…

Which Website Metrics Matter

The term “website metrics” is enough to make many people’s eyes glaze over. However, with…

Voice Search and SEO: Understanding the Trends and How to Make Them Work for You

Voice search is enjoying a rapid growth in popularity, and, its growth is likely to…