Quick Tips Archives

Voice Search Optimization Tips

by Ruth Hawk
Tuesday, September 27th, 2016

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile voice search effect your SEO strategy?

How to Simplify Your Web Design

by Ruth Hawk
Thursday, September 22nd, 2016

Simplicity in web design wins customers. A 2012 study by Google revealed that complex web designs yielded fewer conversions than did simple web designs. In fact, the simpler the website, the more conversions that website earned. And, the more complex the website, the fewer conversions it earned. People respond to simplicity because it makes it […]

Easy Steps for Reducing Shopping Cart Abandonment

by Ruth Hawk
Friday, August 26th, 2016

While adding an item to a shopping cart should be one of the final steps in completing a purchase from your e-commerce website, the truth is that 68 percent of consumers abandon online shopping carts. This means that you can enjoy a huge increase in sales if you can successfully encourage customers to complete their […]

Social Media Strategies to Improve Your SEO

by Ruth Hawk
Monday, August 15th, 2016

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence its SEO performance. Google recognizes that a business’ performance on social media is one indic

6 Tips for Succeeding at Local SEO

by Ruth Hawk
Friday, June 17th, 2016

Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is becoming increasingly important thanks to the rise of mobile devices. In fact, about half of all searches on a mobile device are local searches. This is in addition to the 34 percent of local searches […]

7 Obstacles to Purchase Completion on Your E-Commerce Website

by Ruth Hawk
Tuesday, June 7th, 2016

Your e-commerce website needs to sell your products and services. Unfortunately, there are many mistakes you can make on your website that can inadvertently discourage people from completing their purchases. From a lack of product information to confusing navigation, these mistakes will turn people away from your website. That is why it can be helpful [&

How SEO and PPC Work Together

by Ruth Hawk
Monday, May 16th, 2016

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to t

8 Online Learning Features Possible Through Custom Web Development

by Ruth Hawk
Thursday, May 5th, 2016

Online learning, also called e-learning, has been growing at an incredible pace over the last few years. Defined as any type of learning that takes place outside the classroom and with the use of technology, it generated almost $50 billion of revenue in 2015. Today, more than 77 percent of companies use e-learning to train […]

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