PR/Advertising Archives

How to Prepare Your Website for a PR Campaign

by Jacqueline Sinex
Tuesday, October 29th, 2024

When you have a major PR event in the works, it often invites traffic to your website. But is your website really ready for the influx? How do you prepare before your PR campaign kicks off, to ensure that your website visitors are not met with disappointment?

Concept image beachball and website traffic analogy

Is Pop-Up Advertising the Right Move for Your Website?

by Megan Marshall
Tuesday, April 18th, 2023

Each type of advertising has its own strengths and weaknesses. Therefore, businesses need to be smart with their decisions on how to advertise. They must consider their target audience, budget, and unique set of goals, rather than simply investing in whatever they have heard works. Just because someone else in your industry had success with […]

Up Your Social Proof Game by Having a Press Page on Your Website

by Megan Marshall
Friday, September 30th, 2022

Press releases are for sharing information with the public. After being pitched, they can be picked up by other outlets to further spread the word in news articles or blogs. Even the smallest mention can bring you traffic. It also helps you to build your contact base within the media. So, when the time comes […]

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

5 Great Ways to Earn High-Quality Backlinks

by Megan Marshall
Friday, July 22nd, 2022

Backlinks are a major part of your linking strategy. These are links that come from other sites, essentially acting as votes of confidence about your site. Despite Google having made many changes to its algorithm through the years, backlinks continue to be one of the most important ranking factors. But something to be aware of […]

What Features Clients Expect to See on Engineering Websites

by Megan Marshall
Tuesday, June 21st, 2022

As an engineering company, you want to come across as professional as possible from someone’s first interaction with you. Many times, that first interaction is going to come from your website. Visitors will inevitably judge you based on the usability and readability of your web pages. So, even if you offer the highest quality aerospace […]

Make Your Organization Go Viral with TikTok Marketing

by Megan Marshall
Tuesday, May 24th, 2022

When everyone was confined to their homes, trying to find something to do to pass the time, TikTok blew up. Everyone was talking about the short-form video-sharing app. Previously, a lot of content creators were on Musical.ly, which later merged into TikTok when it was bought out. Musical.ly was a platform that focused on lip-syncing […]

The E-Commerce Trends You Can Expect as We Move Through 2022

by Megan Marshall
Friday, May 20th, 2022

There has never been so much competition in the e-commerce space. This will continue to be the case for years to come, as more and more businesses recognize the importance of being online. Already, consumers are able to find practically anything they can imagine on the internet. Look at Amazon—the leader in international e-commerce that […]

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