Marketing Archives

Make Your Website a Touchpoint

by Jacqueline Sinex
Wednesday, November 12th, 2008

Many marketing experts will advise you to have multiple touchpoints for your customers and prospects some way to contact those people repeatedly and keep you in their minds. You might mail a postcard, make a follow-up phone call, or even visit their doorstep. But remember that your website should also serve as a communications tool. […]

Stop, Drop, and Roll Your Website Into Shape: Key Mistakes to Avoid

by Bryan Lokey
Wednesday, November 5th, 2008

Trim down your homepage. Your homepage should draw people into your site and make them want to see more. It should not only be easy to read but should load quickly as well. Although high-speed internet is quickly becoming the standard, there is still a large percentage of people who connect through dial-up. If your […]

All You Really Need to Know About Website Design You Learned While Trick-or-Treating

by Jacqueline Sinex
Friday, October 31st, 2008

Remember going door-to-door as a kid on Halloween? It was all about the treats. Every kid on the block set out to see which house would have the best candy that year – the house with the biggest bunch of chocolates and lollipops. But there was always that one house that disappointed – nothing but […]

Blog Basics

by Bryan Lokey
Friday, October 24th, 2008

You may have noticed the increasing popularity of blogs on the Internet. Blogs are not just for personal use and are not simply a soapbox; they are a great way to build content for your website, attracting both visitors and search engines. Hosting your own blog can be free and easy. Getting started with WordPress […]

Questions About “DIY SEO”

by Bobby Martinez
Friday, August 22nd, 2008

Update: This article contains outdated information. Please refer to: https://www.webii.net/blog/2015/05/tips-for-diy-seo-in-2015/ We often field questions about search engines and how a small business with a limited budget can drive traffic to its website. Most people want to know, what can they do themselves, without hiring anyone, without spending much

Hello Out There!

by Rachael Pierce
Wednesday, April 23rd, 2008

Hello. I am a potential customer. I’d love to talk to you about your product. Heck, I’d even like to buy it. But I need one question answered. Can you help me? Wait, I am on your website. I can just find your contact information and call you myself. Hold on. I can’t find out […]

Website Navigation Menu Tips

by Jacqueline Sinex
Tuesday, March 11th, 2008

Using CSS (style sheets) to style the links of your website menu can be advantageous, both for search-friendliness and for usability. It is easy to set up styles for your links once you become somewhat comfortable with using style sheets. You can even make the links look just like tabs or buttons, with or without […]

User-Friendliness and SEO-Friendliness

by Jacqueline Sinex
Tuesday, January 22nd, 2008

Planning to redesign your website? Always good to hear! Here are a few tips for improving your website, even on a limited budget. 1. Keep your logo in the top left corner, linked to the main URL. It seems so simple. But there are still many sites that do not practice this. More and more […]

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