Marketing Archives

Up Your Social Proof Game by Having a Press Page on Your Website

by Megan Marshall
Friday, September 30th, 2022

Press releases are for sharing information with the public. After being pitched, they can be picked up by other outlets to further spread the word in news articles or blogs. Even the smallest mention can bring you traffic. It also helps you to build your contact base within the media. So, when the time comes […]

10 Email Marketing Mistakes to Avoid

by Megan Marshall
Tuesday, August 23rd, 2022

Email is a preferred communication channel by consumers of all backgrounds. This is because we check our emails on a daily basis. With that in mind, any business owner can benefit from incorporating email marketing into their digital campaign. You just have to know how to get your message across effectively. As a savvy marketer, […]

The E-Commerce Trends You Can Expect as We Move Through 2022

by Megan Marshall
Friday, May 20th, 2022

There has never been so much competition in the e-commerce space. This will continue to be the case for years to come, as more and more businesses recognize the importance of being online. Already, consumers are able to find practically anything they can imagine on the internet. Look at Amazon—the leader in international e-commerce that […]

SXSW 2022 Interactive Post-Event Reflections

by Jacqueline Sinex
Wednesday, March 23rd, 2022

Our goals for this year’s SXSW were to learn things in the technology and digital marketing space, and to build new relationships with interesting people in similar or adjacent industries.

Why Should You Do a Competitive Market Analysis?

by Megan Marshall
Friday, March 4th, 2022

One of the most important parts of your marketing campaign should be checking out your competitors. Without doing so, how can you truly understand why they are getting the customers that you aren’t? Every business has its pros and cons. If people are perceiving you to have more cons than someone else, of course they […]

The Rise of Drag-and-Drop DIY Web Design Tools and How They Could Be Impacting Small Businesses

by Jacqueline Sinex
Tuesday, February 15th, 2022

Web consultant Jacqueline Sinex takes a deep dive into the rise of DIY front-end website builders and how they really impact small business. Learn more about the benefits, the road blocks, and the potential missed opportunities.

3 Website Must-Haves to Achieve Your Business Growth Goals

by Laura Patterson
Friday, December 3rd, 2021

Today, a company without a website is like a sailboat without a sail. Your website serves as a critical path for business growth.

6 Strategies to Amplify Your Message with Non-Profit Marketing

by Megan Marshall
Friday, November 19th, 2021

Your non-profit organization’s mission is important. You want people to know about it, and not just the people who already do. Ask yourself this… What makes your non-profit special enough for people to give you their time and money? Through non-profit marketing, you are more effectively able to bring in and satisfy new donors and […]

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