Marketing Archives

An Easy Traffic Boost: Contests

by Jacqueline Sinex
Monday, June 8th, 2009

If you are looking for a way to encourage people to visit (and revisit) your website, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, t-shirts, […]

Fashion Trends Your Business Can Actually Use

by Rachael Pierce
Thursday, May 14th, 2009

People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it […]

Special Care Required Here

by Rachael Pierce
Tuesday, May 12th, 2009

Last Thursday, the first finger on my left hand somehow got smashed in the bathroom door and has been in pain ever since. (Literally, I’m still feeling pain now.) I’m not sure if it is just me being clumsy, or if I’m in too much of a rush to do everything. There is an upside […]

Quick Tip: Multiple Domain Names

by Jacqueline Sinex
Monday, May 11th, 2009

Having trouble deciding on a particular domain name to represent your business? Keep in mind that you do not have to decide on just one – you can have more than one domain name pointing to the same website presence. Your primary domain is usually the one that you use to advertise on business cards […]

The Potential of Your Website

by Rachael Pierce
Monday, May 4th, 2009

Anyone can have a website. However, not everyone has a good one. There lies great potential in your website and there are many ways you can tap into your website’s potential and increase its effectiveness. Make It Easy to Navigate You want viewing to be a breeze for your visitors. If navigating your site is […]

Tap into New Resources: Press on Your Website

by Rachael Pierce
Wednesday, April 22nd, 2009

Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products, and services. […]

Reinforcing Your Brand

by Rachael Pierce
Wednesday, April 15th, 2009

You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if it’s living up to the expectations you have for it. Your brand is compromised of many elements […]

Don’t Let Your Marketing Be Fooled

by Rachael Pierce
Wednesday, April 1st, 2009

This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no […]

Marketing Category