Marketing Archives

Quick Tip: The Power of YouTube

by Morgan
Monday, November 2nd, 2009

Still racking your brain to come up with a quick way to build links to your website and increase your online exposure? Fact: YouTube consistently ranks as a Top 5 Search Engine; last month alone it was used by 125.5 million Americans. YouTube, like every search engine, uses its own algorithm and delivers unique results… […]

Advantages of Outsourcing SEM

by Morgan
Friday, October 16th, 2009

If your company is serious about seeing significant ROI from its search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a […]

Social Media: Not Just a Fad

by Morgan
Sunday, September 13th, 2009

Fads of the Decades 1960s: tie-dye, lava lamps, and ouija boards 1970s: tetherball, pet rocks, and Farrah Faucet hair 1980s: parachute pants, Rubik’s cube, and Jazzercise 1990s: Tamagotchi, chat rooms, and spandex 2000s: Crocs, Hannah Montana, and… social media?? Consider the Following (Adapted from Erik Qualman’s Article, Social Media:

Online Mascots

by Jacqueline Sinex
Wednesday, September 9th, 2009

As more of your competitors venture onto the Web, you may be searching for ways to stand out from the crowd. One way that companies are connecting with their audiences is through a “mascot”. Your mascot may be a completely fictional character illustration that represents your product or service. Many well-known organizations from Jack-in-the-

Got Ideas, But No Direction?

by Rachael Pierce
Wednesday, August 12th, 2009

Our prospective clients often know they want a website, but don’t have any idea what they want on the site or where they should start. When telling them what to prepare for their initial meeting, we often say to just bring ideas. Oftentimes, they actually need help generating what their ideas actually are. Some quick […]

Quick Tips: Interactive Media Frenzies

by Jacqueline Sinex
Monday, August 3rd, 2009

2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their websites. But while awareness of these interactive mediums has grown, it isn’t always advisable to start plastering video and audio files all over your website. Remember to go […]

Right Message, Wrong Medium

by Rachael Pierce
Wednesday, July 29th, 2009

Okay, you’ve got it. You have the perfect message (and ravishing design to go along with it) and now you are charged with the task of figuring out which medium works best for your message/design. All mediums are not created equal for every message, idea, or campaign. Picking the right medium means you have to […]

Quick Tip: Make Your Copy Work for You

by Rachael Pierce
Wednesday, July 22nd, 2009

When you write copy for marketing materials, you need to make it work. You only have one shot to grab your customers’ attention and to make them read what you’ve written. Not only does your copy need to be catchy and informative, but it also needs to be error-free and the best possible writing you […]

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