Marketing Archives

Top Tools for the Working Mom

by Jacqueline Sinex
Monday, November 8th, 2010

Update: The Working Mother magazine is no longer producing content. In a November 2010 issue of Working Mother magazine, LinkedIn was cited as a “top tool” for working moms: “The ability to multitask is a must for the working mom. LinkedIn is one of the tools you can use to maintain your work-life balance while […]

When People Use Social Media for Business

by Jacqueline Sinex
Thursday, October 28th, 2010

Update: The Austin American Statesman article is no longer available. I am intrigued when I learn that regular business professionals are using social media tools like Facebook and Twitter as a primary part of their communication strategy with customers, and in turn actually generating business from it. An October 2010 article published in the Austin [&h

Email Marketing with Press Releases

by Jacqueline Sinex
Wednesday, August 25th, 2010

I often forget how beneficial press releases can be for a company. You can report nearly anything in a press release, such as a change in your company’s services, a new product, a new employee or owner, a new client or contract, or an award you have received. What better way to spread a press […]

Blog Inspirations: Do An Interview

by Ally Hugg
Wednesday, August 25th, 2010

With Blog Inspirations, we help you find topics to maintain your business blog. Incorporating an interview into your blog post is a great way to create a unique, entertaining, and informative article. It is ok if you are at a loss for words – just get somebody else to do the talking! Are you planning […]

This Summer, Visit Your Website

by Ally Hugg
Wednesday, August 25th, 2010

It is officially summertime: A time to relax, a time to renew, and most importantly – a time to market your business. For many small businesses, summertime translates to a slow business season. So, why not take this extra time to plan ahead? As much as we might like summer to last forever, we all […]

Blog Inspirations: Write About An Event

by Jacqueline Sinex
Wednesday, August 25th, 2010

With Blog Inspirations, we help you find topics to maintain your business blog. What industry-related conference did you recently attend? Write a short commentary on one of the presentations. What local charity did your company recently sponsor? Write about your involvement at their fundraiser. Where did you recently notice some of your products? W

How Your Website Can Help Non-Profits & Charities

by Morgan
Tuesday, December 15th, 2009

A creative and effective way for your business to help out non-profit organizations and charities is to use your company’s online resources. Consider some of these ideas: If you don’t already have e-commerce features on your site, you can easily set up a PayPal account to accept online donations without having to purchase complex a […]

Easy (and Free) Link-Building Techniques

by Morgan
Friday, November 13th, 2009

You need “link juice” to increase your site’s ranking in the SERPs. Here are a few easy, free link-building tactics that can be used by any business owner! Donate your services to a good cause or have an event that will draw media attention. Remember to take lots of pictures and videos for posting on […]

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