Marketing Archives

Why Your Perfect Domain Name is No Longer As Valuable

by Jacqueline Sinex
Tuesday, June 11th, 2013

You have a great business selling shoes in Nowhereville. You search the web and find out ShoesNowhereville.com is available! You can’t believe it, and start shaking with excitement. But wait… before you lean your online marketing on what seems like a perfect domain name. Google made a significant update known as the “exact match dom

Adding Case Studies to Your Website

by Jacqueline Sinex
Monday, April 22nd, 2013

Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]

Designing a Great Meetup Page

by Jacqueline Sinex
Monday, April 8th, 2013

Meetup.com, the popular and rapidly growing community for group gatherings, updated its design tools in April 2013. Many of us participate in business-related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities. It can also be quite fun to help manage a Meetup. Meetup provides a strong platform

Influencing Information

by Joey McGirr
Monday, March 18th, 2013

Information is a very valuable commodity. The information age has created a world where almost all the knowledge of mankind is only a Google/Wikipedia search away. What do you do with all this information? Answer: Enter the age of Connectivity! The number of people you influence can change the game overnight. Imagine this scenario: Two […]

The Best Is Yet to Come: How to Top the Best-Of Lists

by Brian Disbot
Friday, December 21st, 2012

Every year, the holiday season ushers in a time of reflection and adoration. We reflect with friends and family at Christmas, Hanukkah, and New Year’s celebrations, connecting with those whom we cherish most in our lives. The holiday season also means an outpouring of best-of lists. Best-of lists are a holiday staple; they will be […]

5 Reasons to Hire a Professional Web Designer

by Jacqueline Sinex
Tuesday, December 11th, 2012

With a new year comes business planning, and marketing yourself online should be part of that plan. Make part of your plan to hire a professional web designer to help you execute your vision. Here are 5 reasons to hire a web design professional rather than try to tackle building a website yourself. 1. Brand […]

4 More Ways to Build Trust in an E-Commerce Website

by Jacqueline Sinex
Sunday, December 2nd, 2012

In my blog 4 Ways to Convince People to Buy From Your Online Store, I touched on good web design, clear pricing, payment gateway seals, and testimonials. In this blog, I will share 4 more ways to strengthen your online store conversion. 1. Video. I briefly mentioned this in my earlier article. Video is a […]

Austin City (un)Limited: ACL and Effective Web Design

by Brian Disbot
Wednesday, September 26th, 2012

This is one of the most exciting times of the year in Austin. The seasons are changing, the weather is becoming (subtly) “cooler”, and all the zealous college students are back in town performing the delicate balancing act between work and play. From October 12 to October 14, the Austin City Limits Music Festival will […]

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