Marketing Archives

Tips for the Ultimate Seasonal Website

by Jacqueline Sinex
Wednesday, October 1st, 2014

Websites for consumer-targeted businesses, like spas, salons, restaurants, and retail stores, often cater to seasons. This can mean climate seasons like summer and winter or holiday seasons like Christmas shopping. In 2013, 191.1 million U.S. citizens were online shoppers and had browsed products, compare prices, or bought merchandise online at least onc

Healthy Habits of Online Marketing

by Jacqueline Sinex
Tuesday, July 15th, 2014

Here are some simple website tips to read from your exercise bike.

3 Reasons Why Your Company Needs a Blog

by Alan Safai
Friday, June 13th, 2014

When someone mentions the word ‘blog,’ it can be easy to assume that they mean someone’s personal blog where they write about their day and how they are feeling. Businesses, however, utilize blogs in a different way with certain goals in mind. For companies that are still on the fence about blog implementation, or are […]

How to Deal With Negative Yelp Reviews

by Alan Safai
Friday, February 28th, 2014

Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]

Bad online reviews and displeased customers

How Do I Get To The First Page of Google?

by Jacqueline Sinex
Thursday, February 20th, 2014

Getting on the first page of Google search is a challenge. It starts with 2 things: caring about your business, and educating people.

5 Ways Your Business Website Can Be Better Today

by Lizzy Cederberg
Wednesday, February 12th, 2014

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

Selling Services with a Long Buying Cycle on Websites

by Jacqueline Sinex
Tuesday, January 21st, 2014

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle. By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

Marketing Category