Marketing Archives

How to Deal With Negative Yelp Reviews

by Alan Safai
Friday, February 28th, 2014

Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]

Bad online reviews and displeased customers

How Do I Get To The First Page of Google?

by Jacqueline Sinex
Thursday, February 20th, 2014

Getting on the first page of Google search is a challenge. It starts with 2 things: caring about your business, and educating people.

5 Ways Your Business Website Can Be Better Today

by Lizzy Cederberg
Wednesday, February 12th, 2014

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

Selling Services with a Long Buying Cycle on Websites

by Jacqueline Sinex
Tuesday, January 21st, 2014

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle. By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

Using Press Releases in Online Marketing

by Lizzy Cederberg
Monday, January 20th, 2014

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

How to Avoid the Site Traffic Drop During the Holidays

by Lizzy Cederberg
Wednesday, November 20th, 2013

You may have heard that decreases in website traffic during the holiday season are inevitable unless you are talking about an e-commerce site. People are on vacation or spending time with family and friends, which means not browsing the Web, right? Studies are now showing that this is not necessarily the case, and there are ways […]

How Many Chickens Does it Take to Optimize a Website?

by Jacqueline Sinex
Friday, October 11th, 2013

It is 2013, and more business owners are waking up to the reality that website marketing is not going out of fashion. Some professionals may have wondered if their web presence was important a few years ago, perhaps thinking that their industry or audience type was not “Internet savvy”. But today, we know that websites […]

What in the World is Marketing Strategy?

by Carmen Sutherland
Friday, September 27th, 2013

I’ve had my share of blank stares when asked what I do. This is usually followed up by another question, ‘so what do you DO?’, implying that because it’s a vague title, I must ‘do’ very little. So here I state my manifesto, speaking for marketing strategists everywhere. To begin, let’s turn to our friend, […]

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