Marketing Archives

The Do’s and Don’ts of a Facebook Business Page

by Samantha Rivera
Monday, December 8th, 2014

These days it’s easier to count the number of friends that don’t have a Facebook account. The same goes for businesses, both small and large. We’ve seen a growth in the popularity of social networks such as Google Plus and Twitter. Some businesses have even begun incorporating Instagram into their marketing efforts. Yet Facebook remains […]

5 Habits of Successful Website Owners

by Jacqueline Sinex
Monday, November 3rd, 2014

Who isn’t overwhelmed with the sheer number of websites online today? If it is mind-boggling as a reader, it is certainly more overwhelming for a business owner. How can you possibly compete online if so many thousands of other websites are also competing for attention? Successful websites are not just born, they are bred. Successful […]

Where is Search Engine Optimization Headed?

by Jacqueline Sinex
Tuesday, October 21st, 2014

Does search engine optimization still have significance in today’s marketing world? The simple answer is yes, but SEO looks a little different today than it did a few years ago. In the coming years, we will continue to see SEO lean away from the “old school” techniques and migrate toward a better content-driven Internet. Old-School […]

5 More Tips for the Ultimate Seasonal Website

by Jacqueline Sinex
Tuesday, October 14th, 2014

Continued from Part 1 of Tips for the Ultimate Seasonal Website Let’s have a little more fun with your website for the holiday shopping season. Here are five more ways that you can make simple changes in your web design or website content, some with only a few minutes of time. These changes will bring […]

Tips for the Ultimate Seasonal Website

by Jacqueline Sinex
Wednesday, October 1st, 2014

Websites for consumer-targeted businesses, like spas, salons, restaurants, and retail stores, often cater to seasons. This can mean climate seasons like summer and winter or holiday seasons like Christmas shopping. In 2013, 191.1 million U.S. citizens were online shoppers and had browsed products, compare prices, or bought merchandise online at least onc

Healthy Habits of Online Marketing

by Jacqueline Sinex
Tuesday, July 15th, 2014

Here are some simple website tips to read from your exercise bike.

Google Unleashes the Pandas: Will They Help or Hurt Your Site?

by Rachel Schelter
Tuesday, June 17th, 2014

Last month, Google changed. You may not have noticed it, but some websites couldn’t have missed it if they tried. Forbes reports that 85% of search engine rankings were lost for PR Newswire, PRLog, and other selected websites. In an attempt to improve users’ experience on the web, Google modified its algorithms as part of […]

3 Reasons Why Your Company Needs a Blog

by Alan Safai
Friday, June 13th, 2014

When someone mentions the word ‘blog,’ it can be easy to assume that they mean someone’s personal blog where they write about their day and how they are feeling. Businesses, however, utilize blogs in a different way with certain goals in mind. For companies that are still on the fence about blog implementation, or are […]

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