Marketing Archives

Content Marketing Workshop Recap

by Jacqueline Sinex
Friday, May 29th, 2015

On May 20th, WEBii hosted a workshop called Content Marketing for Small Businesses and Non-Profits. Co-presented with Jessica Scanlon of Hot Dog Marketing, we covered various topics related to the landscape of online content. We were happy to see a variety of business owners and non-profit organization administrators attend. Participants included a pro

5 Ways to Improve Online Form Conversions

by Jacqueline Sinex
Wednesday, May 13th, 2015

Website design today is more than just a pretty face because businesses want to utilize the website as a true marketing tool that generates leads. A common tool used in online marketing is a form that encourages visitors to fill out some information. These forms can take a variety of shapes and sizes; some may […]

The Real Flow of Online Marketing

by Jacqueline Sinex
Wednesday, April 8th, 2015

Websites are the central hub of marketing today, right? Well, maybe there is a little more to it than that. Traditionally, we plan out our web design and populate it with some content. Then we establish all of our social media channels and make them pretty with our branded graphics. Next, we start telling people […]

Trying to Convert Website Visitors Into Customers

by Samantha Rivera
Monday, April 6th, 2015

So you’ve invested some major money in professional web development and an aesthetically pleasing site for your business. Receiving new customers doesn’t just require improving your search engine optimization services. You’re receiving a lot of traffic, but you can’t manage to turn all of that traffic into business. Is there something your websit

SEO Trends and Observations from the Q1 SEO Checklist

by Jacqueline Sinex
Friday, April 3rd, 2015

Various changes are among us in the SEO world. It’s often difficult to keep up, even for professional SEO companies. In Google’s quest to feed the world with valuable content that will keep them recognized as the top search engine, rules get tougher on content providers. If you own a website, that means you. Mobile Responsive […]

Blogs Are Not Just for Bloggers

by Jacqueline Sinex
Monday, March 16th, 2015

Do you care about website traffic? What about customer relationships? These things are directly impacted by the content of your website.

5 Things Hollywood and Websites Have in Common

by Jacqueline Sinex
Friday, January 23rd, 2015

While it might seem like an unlikely pair, there are several things that websites have in common with the stereotypes of Hollywood.

Interesting Use of Logos in Web Design

by Jacqueline Sinex
Sunday, December 14th, 2014

A company’s logo is more than just a basic illustration shared on business cards; it is part of the brand identity that defines the business and helps it to grow. Marketers and graphic designers will certainly have an opinion about investing in logo design. They will echo the sentiment that if a company is serious […]

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