Marketing

The Potential of Your Website

Anyone can have a website. However, not everyone has a good one. There lies great…

Tap into New Resources: Press on Your Website

Every business needs a media/press kit (the two names are interchangeable). Your media kit is…

Reinforcing Your Brand

You always hear the term "brand" and "branding," but have you figured out how that…

Don’t Let Your Marketing Be Fooled

This morning, I got bit by the April Fool's bug... clocks got set ahead, and…

Interaction is Not an Option

The proliferation of social networking throughout the internet has led to a sharp increase in…

Personalized Messages Make All the Difference

Personal touches make a world of difference. It builds a different kind of rapport with…

Online Newsrooms

Yet another example of how to use your website as a communications platform, rather than…

Knowing What Your Customers Think is a Good Thing

Now more than ever it is important to have happy customers. Happy customers usually remain…

Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of…