Internet Marketing Archives

6 Search Engine Marketing Mistakes to Avoid

by Ruth Hawk
Tuesday, July 26th, 2016

Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers. When conducted effectively, PPC campaigns can get your advertisements placed at the top or sides of the search results for certain keywords. Here are a few common PPC mistakes that you should try to avoid.

A History of SEO

by Ruth Hawk
Wednesday, July 20th, 2016

Search engine optimization, like the Internet, has only been around for about 25 years. However, as the Internet has undergone dramatic, fast-paced changes, so has SEO. Here's a little history lesson.

Top Web Design and Digital Marketing Agencies in Austin

by Jacqueline Sinex
Monday, July 18th, 2016

Update: Since the writing of this piece, Obzervant and sitegoals are no longer in business. For the last 20 years, WEBii has been providing an increasingly diverse array of web hosting, web design, web development, and search engine optimization services to the Austin area and beyond. We have earned a reputation as an experienced and […]

A How-To Guide to Developing a Content Marketing Strategy

by Ruth Hawk
Tuesday, June 28th, 2016

While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]

6 Tips for Succeeding at Local SEO

by Ruth Hawk
Friday, June 17th, 2016

Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is becoming increasingly important thanks to the rise of mobile devices. In fact, about half of all searches on a mobile device are local searches. This is in addition to the 34 percent of local searches […]

How SEO and PPC Work Together

by Ruth Hawk
Monday, May 16th, 2016

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to t

How Much Does SEO Cost?

by Ruth Hawk
Wednesday, April 27th, 2016

Figuring out how much to pay for SEO services can be confusing. Prices often vary widely from company to company. In addition, there are many factors that can influence how much a single SEO company will charge each client. For example, the pricing structures the client chooses, the scope of the work required, and the […]

How to Improve Website Conversion

by Jacqueline Sinex
Friday, April 15th, 2016

Website conversion means getting your website visitors to take some kind of action. This action can be anything from making a purchase, to signing up for an email list, to contacting you for more information. Because website conversion leads to sales and profit, it is an important indicator of a successful website. It is also […]

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