Internet Marketing Archives

Outsourcing Website Content: 3 Questions Answered

by Ruth Hawk
Monday, July 31st, 2017

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all

How to Create a Successful Blog Strategy

by Ruth Hawk
Monday, June 12th, 2017

For websites looking to build visibility, brand loyalty, and business, blogging is the way to go. In order to achieve the qualities that allow a blog to stand out, you need to devote the same kind of careful attention and execution to it as you do to your web development and web design. And that means creating a blog strategy.

Why Web Design Is Not Enough

by Ruth Hawk
Monday, June 5th, 2017

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

by Ruth Hawk
Friday, November 18th, 2016

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

Four Principles of Successful Content Marketing

by Ruth Hawk
Tuesday, October 18th, 2016

Content is at the heart of any marketing campaign. Unfortunately, it's also a little confusing.

Voice Search Optimization Tips

by Ruth Hawk
Tuesday, September 27th, 2016

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile voice search effect your SEO strategy?

Social Media Strategies to Improve Your SEO

by Ruth Hawk
Monday, August 15th, 2016

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence its SEO performance. Google recognizes that a business’ performance on social media is one indic

Link Building is Still Relevant in SEO

by Jacqueline Sinex
Friday, August 12th, 2016

You may think it's old school, but link building is still relevant in today's modern web economy and it should be in your SEO strategy.

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