Internet Marketing Archives

Tap into New Resources: Press on Your Website

by Rachael Pierce
Wednesday, April 22nd, 2009

Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products, and services. […]

Reinforcing Your Brand

by Rachael Pierce
Wednesday, April 15th, 2009

You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if it’s living up to the expectations you have for it. Your brand is compromised of many elements […]

Don’t Let Your Marketing Be Fooled

by Rachael Pierce
Wednesday, April 1st, 2009

This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no […]

Interaction is Not an Option

by Bryan Lokey
Tuesday, March 31st, 2009

The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to

Online Newsrooms

by Jacqueline Sinex
Monday, March 23rd, 2009

Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR standpoint, it fortifies messages you have already spread to the public. From a marketing aspect, it […]

Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, March 4th, 2009

Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT: find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on […]

Represent Quality: Using Fine Photography

by Jacqueline Sinex
Monday, March 2nd, 2009

When it comes time to provide photos of your product or service for a website, don’t make the mistake of skimping on quality. A poor, low-resolution, fuzzy photograph can kill the presentation of your business. If you are trying to convey to your prospects that you offer a high-quality product that is of value, your […]

Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, February 25th, 2009

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. Target Audience (put the bullseye on their backs) SWOT Analysis (again, no one has called 911) Target Audience That’s right folks… […]

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