Internet Marketing Archives

Advantages of Outsourcing SEM

by Morgan
Friday, October 16th, 2009

If your company is serious about seeing significant ROI from its search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a […]

Google Says Buh-Bye to Meta Keywords

by Jacqueline Sinex
Tuesday, September 22nd, 2009

Have you heard? After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag. What does this mean? The meta keywords tag does nothing for your position on Google. However, they are still used by many other search engines and directories, so don’t b

Tech Tips: Put a Twitter Badge on Your Page

by Bobby Martinez
Wednesday, September 16th, 2009

Update: TwitStamp.com no longer exists. It is also important to note that the Twitter badge has since been dubbed the Verified badge. Twitter is one of the hottest trends on the internet right now. For those of you not in the know, it’s what is called a microblogging service. It’s basically a page that stores […]

Social Media: Not Just a Fad

by Morgan
Sunday, September 13th, 2009

Fads of the Decades 1960s: tie-dye, lava lamps, and ouija boards 1970s: tetherball, pet rocks, and Farrah Faucet hair 1980s: parachute pants, Rubik’s cube, and Jazzercise 1990s: Tamagotchi, chat rooms, and spandex 2000s: Crocs, Hannah Montana, and… social media?? Consider the Following (Adapted from Erik Qualman’s Article, Social Media:

Quick Tips: Interactive Media Frenzies

by Jacqueline Sinex
Monday, August 3rd, 2009

2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their websites. But while awareness of these interactive mediums has grown, it isn’t always advisable to start plastering video and audio files all over your website. Remember to go […]

An Easy Traffic Boost: Contests

by Jacqueline Sinex
Monday, June 8th, 2009

If you are looking for a way to encourage people to visit (and revisit) your website, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, t-shirts, […]

The Potential of Your Website

by Rachael Pierce
Monday, May 4th, 2009

Anyone can have a website. However, not everyone has a good one. There lies great potential in your website and there are many ways you can tap into your website’s potential and increase its effectiveness. Make It Easy to Navigate You want viewing to be a breeze for your visitors. If navigating your site is […]

Are Meta Tags Important?

by Jacqueline Sinex
Monday, April 27th, 2009

A lot of website owners hear the term “meta tag” at some point and aren’t really sure what it is. Then they start to panic and wonder if their website designer included this. This topic can be rather extensive, so I will just cover some brief points. Firstly, there are many types of meta tags. […]

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