Internet Marketing Archives

Professional SEO vs. HubSpot – What’s the Difference?

by Jacqueline Sinex
Thursday, April 24th, 2014

Many businesses investigate a variety of possible avenues for their online marketing. The established company HubSpot describes itself as a one-stop marketing resource, and it is a popular option that businesses consider. However, many marketers are confused about the difference between HubSpot and professional SEO services. Software Company vs. Profes

How to Deal With Negative Yelp Reviews

by Alan Safai
Friday, February 28th, 2014

Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]

Bad online reviews and displeased customers

5 Ways Your Business Website Can Be Better Today

by Lizzy Cederberg
Wednesday, February 12th, 2014

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

Online Strategies for Experts and Presenters

by Jacqueline Sinex
Tuesday, February 11th, 2014

Painting Yourself as the Brand & Getting More From Your Website Individuals who offer a professional service that revolves around them as a brand have some unique website needs. Putting the Personality Into the Website Design Even when there is a business entity with a company name, the true brand is the individual. The moment […]

Selling Services with a Long Buying Cycle on Websites

by Jacqueline Sinex
Tuesday, January 21st, 2014

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle. By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

Using Press Releases in Online Marketing

by Lizzy Cederberg
Monday, January 20th, 2014

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

An SEO Action Plan for the New Year

by Jacqueline Sinex
Thursday, December 12th, 2013

Can you believe that 2014 is already upon us? And you still haven’t finished your website marketing goals? Never fear, I have a remedy. As you gear up to make 2014 great for your business, you will need a plan. You want to ensure a maximum ROI in your marketing efforts, and you are “pretty […]

How to Avoid the Site Traffic Drop During the Holidays

by Lizzy Cederberg
Wednesday, November 20th, 2013

You may have heard that decreases in website traffic during the holiday season are inevitable unless you are talking about an e-commerce site. People are on vacation or spending time with family and friends, which means not browsing the Web, right? Studies are now showing that this is not necessarily the case, and there are ways […]

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