Internet Marketing Archives

How to Use Images to Improve Your SEO Performance

by Ruth Hawk
Friday, March 25th, 2016

So much of search engine optimization is focused on content that it can be easy to ignore the other elements that contribute to your website’s SEO performance. However, while content is indisputably critical to SEO, other elements (such as web design) also affect your search result rankings. In particular, the images you place on your […]

The Top 6 Must-Have Qualities of Effective Website Content

by Ruth Hawk
Wednesday, March 23rd, 2016

You have probably heard before that it is important for your website content to be fresh, relevant, and engaging if it is to serve your search engine optimization campaign and your overall website goals effectively. Defining what makes website content excellent, however, can be difficult. For instance, the qualities that make for good essays, outstanding

Confident business partners interacting at meeting

4 Common SEO Myths You Should Never Believe

by Ruth Hawk
Tuesday, March 1st, 2016

Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some b

4 Best Practices for E-Commerce Internal Linking

by Ruth Hawk
Friday, February 26th, 2016

Internal links are an integral part of any successful SEO campaign. Their ability to increase page views, reduce bounce rates, simplify the crawling and indexing process, and improve the SEO value of web pages make them a smart and easy way to make your website stand out. For e-commerce sites, in particular, certain internal linking […]

Search Engine Optimization in Austin: Why Choose an Austin-Based Company?

by Ruth Hawk
Friday, February 19th, 2016

Austin area businesses such as yours have the opportunity to serve a bustling and energetic city. Establishing your business as a reliable local choice allows you to enjoy the support of this vibrant community. That is why it is important to choose the right SEO company for your search engine optimization in Austin. In addition […]

5 Tips for Writing Unique Blog Content

by Ruth Hawk
Friday, February 5th, 2016

If you own a website, you need great content. And, if you want great content, there are few better ways to create it than through a blog. The power of a blog to boost your content marketing and search engine optimization efforts is hard to dispute. Marketers who blog consistently enjoy a favorable ROI 13 […]

Understanding Google’s Direct Answers and Their Impact on SEO

by Ruth Hawk
Tuesday, December 29th, 2015

Find out what Google Direct Answers is and how it will affect your SEO efforts this year.

Do’s and Don’ts of Search Engine Marketing

by Ruth Hawk
Monday, December 21st, 2015

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

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