How To Archives

Privacy Policies: What They Are, and Why You Might Need One

by Phillip Smith
Monday, April 16th, 2018

Chances are, if you have ever browsed any major website in your life, you have encountered a privacy policy. And chances are if you yourself own and operate a website, you have probably put one on your site. Now, despite what you might think, almost all websites require a privacy policy, but not everyone understands just why privacy policies are so impor

5 Pages Most Web Designs Should Include (That You May Not Have Thought of)

by Ruth Hawk
Wednesday, April 11th, 2018

Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company's homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little con

Questions Every Web Design Should Answer

by Ruth Hawk
Monday, March 26th, 2018

Accessible and effective customer support is important in making sure that customers' questions are answered and that they feel comfortable buying from your e-commerce website. However, one strategy websites should consider adopting is heading off many of those questions before they even arise with effective web design strategies.

Tips for a Web Design that Is Customer Support Friendly

by Ruth Hawk
Tuesday, March 20th, 2018

Customers can be skittish when it comes to making a purchase. An unanswered question, an unsatisfactory checkout process, a second or two of extra page load time, and they can be off to another website, and you can be out a sale. That is why customer support is so important: It allows you to connect with customers at the critical juncture when they have

4 Concerns Regarding Single Page Web Design

by Ruth Hawk
Monday, March 12th, 2018

With single page websites gaining popularity as one of this year's major web development trends, it may be tempting to adopt the practice for your own website. There is, after all, no denying the beauty of most of these sites, and their mobile friendliness is a great advantage. However, single page web design has a number of drawbacks that make it a less

SERP Features and Search Engine Optimization: A Glossary

by Ruth Hawk
Friday, March 2nd, 2018

This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a b

10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

by Ruth Hawk
Wednesday, February 7th, 2018

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shop

Post-Holiday Web Design Tips that Can Help You Boost Sales

by Ruth Hawk
Thursday, December 28th, 2017

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between

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