How To Archives

Content Marketing Workshop Recap

by Jacqueline Sinex
Friday, May 29th, 2015

On May 20th, WEBii hosted a workshop called Content Marketing for Small Businesses and Non-Profits. Co-presented with Jessica Scanlon of Hot Dog Marketing, we covered various topics related to the landscape of online content. We were happy to see a variety of business owners and non-profit organization administrators attend. Participants included a pro

5 Ways to Improve Online Form Conversions

by Jacqueline Sinex
Wednesday, May 13th, 2015

Website design today is more than just a pretty face because businesses want to utilize the website as a true marketing tool that generates leads. A common tool used in online marketing is a form that encourages visitors to fill out some information. These forms can take a variety of shapes and sizes; some may […]

Why Is Content So Important for SEO?

by Lizzy Cederberg
Wednesday, March 11th, 2015

This is a question we get asked a lot – why does content matter so much? The truth is, it matters because search engines care about it.

5 Ways Your Business Website Can Be Better Today

by Lizzy Cederberg
Wednesday, February 12th, 2014

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

Using Press Releases in Online Marketing

by Lizzy Cederberg
Monday, January 20th, 2014

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

Diminishing Domain Names

by Jacqueline Sinex
Thursday, August 22nd, 2013

These days, getting a perfect domain name seems like finding a magic lamp, in a pile of other non-magical lamps. Basically, it’s getting harder. Quality domain names, even ones that reflect your exact business name, are becoming scarce. In the mid to late ’90s, a lot of people registered tons of domain names because they […]

Domain names disappearing from availability

How to Check Referral Traffic from a Specific Site

by Jacqueline Sinex
Tuesday, August 13th, 2013

It is helpful to understand which websites are your best partners for referral traffic. If you have a strong SEO plan, you are probably guest blogging and sharing informative content on other websites and social media channels. Want to check how much traffic a specific blog article is sending you? Do this in just a […]

Websites Are Not Plug & Play: Migrating to a New Web Host

by Jacqueline Sinex
Friday, July 19th, 2013

Moving your website to a new web host? It might be more involved than you think. Be prepared to make changes. Every web host is different, and every server could be different. When you migrate to another hosting provider, some settings like a file path or the website directory structure may be different than the […]

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