How To Category
5 E-Commerce Friendly Features of Magento
by Ruth Hawk
Monday, March 7th, 2016
When it comes time to select a platform for your custom e-commerce website, you will find a number of viable options from which you can choose. Knowing which one is right for you requires understanding what each platform can offer you and what your specific business needs are. One of the most popular e-commerce platforms […]

4 Common SEO Myths You Should Never Believe
by Ruth Hawk
Tuesday, March 1st, 2016
Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some b

4 Best Practices for E-Commerce Internal Linking
by Ruth Hawk
Friday, February 26th, 2016
Internal links are an integral part of any successful SEO campaign. Their ability to increase page views, reduce bounce rates, simplify the crawling and indexing process, and improve the SEO value of web pages make them a smart and easy way to make your website stand out. For e-commerce sites, in particular, certain internal linking […]

5 Tips for Writing Unique Blog Content
by Ruth Hawk
Friday, February 5th, 2016
If you own a website, you need great content. And, if you want great content, there are few better ways to create it than through a blog. The power of a blog to boost your content marketing and search engine optimization efforts is hard to dispute. Marketers who blog consistently enjoy a favorable ROI 13 […]

The Wonderful World of Payment Gateways
by Jacqueline Sinex
Monday, January 18th, 2016
Payment gateways. Why do we need them, how do we integrate them and how should we test them? Learn more about the often overwhelming world of online payments that website owners and web developers face.

Understanding Google’s Direct Answers and Their Impact on SEO
by Ruth Hawk
Tuesday, December 29th, 2015
Find out what Google Direct Answers is and how it will affect your SEO efforts this year.

How to Win the Hearts of Your Online Customers
by Jacqueline Sinex
Friday, November 13th, 2015
Your business would be nothing but a hobby without customers. Follow these recommendations to win the hearts of new customers and keep them loyal.

PayPal and Its Impending Changes to the IPN
by Phillip Smith
Thursday, September 17th, 2015
If you utilize PayPal for your ecommerce site, then you would have received an email detailing some upcoming changes with the PayPal system. What does this change mean for you?
