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Common WordPress Development Mistakes

by Ruth Hawk
Monday, November 14th, 2016

WordPress development, when done right, can leave you with a powerful and appealing space for your visitors. However, there are some mistakes you need to avoid.

How to Maintain a Website

by Ruth Hawk
Tuesday, October 25th, 2016

While a website redesign might help you to attract more visitors in the short term, you must also keep your website successful over the long term through regular website maintenance.

Voice Search Optimization Tips

by Ruth Hawk
Tuesday, September 27th, 2016

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile voice search effect your SEO strategy?

How to Simplify Your Web Design

by Ruth Hawk
Thursday, September 22nd, 2016

Simplicity in web design wins customers. A 2012 study by Google revealed that complex web designs yielded fewer conversions than did simple web designs. In fact, the simpler the website, the more conversions that website earned. And, the more complex the website, the fewer conversions it earned. People respond to simplicity because it makes it […]

Tips for Choosing Compelling Website Images

by Ruth Hawk
Thursday, September 15th, 2016

The old saying, “A picture is worth a thousand words,” has never been more true than it is in today’s digital age. With people impatient with long blocks of text, website owners like you must find ways to communicate your message quickly. In these situations, images provide the perfect solution. They deliver a message quickly, […]

Easy Steps for Reducing Shopping Cart Abandonment

by Ruth Hawk
Friday, August 26th, 2016

While adding an item to a shopping cart should be one of the final steps in completing a purchase from your e-commerce website, the truth is that 68 percent of consumers abandon online shopping carts. This means that you can enjoy a huge increase in sales if you can successfully encourage customers to complete their […]

5 E-Commerce Integration Must-Haves

by Ruth Hawk
Friday, August 19th, 2016

The functionality necessary in an e-commerce website is often different from what is needed in other types of websites. In an e-commerce site, you are trying to sell specific products and services, so all of the features you integrate into your site need to contribute to that overarching goal. While there are many features from […]

Social Media Strategies to Improve Your SEO

by Ruth Hawk
Monday, August 15th, 2016

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence its SEO performance. Google recognizes that a business’ performance on social media is one indic

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