Digital Marketing Archives

The Rise of Drag-and-Drop DIY Web Design Tools and How They Could Be Impacting Small Businesses

by Jacqueline Sinex
Tuesday, February 15th, 2022

Web consultant Jacqueline Sinex takes a deep dive into the rise of DIY front-end website builders and how they really impact small business. Learn more about the benefits, the road blocks, and the potential missed opportunities.

10 Key Performance Indicators You Should Be Tracking on Your Website

by Megan Marshall
Monday, February 7th, 2022

Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]

Showcase Your Work by Including Case Studies on Your Website

by Megan Marshall
Monday, January 24th, 2022

The majority of consumers will consider the experiences of their peers before they buy something. Imagine you are considering purchasing a product. The necessary research is complete, but you still aren’t completely sold. You know that one of your friends had gotten this product in the past. So, you decide to ask them whether they […]

How to Get the Most Out of an Email Marketing Strategy

by Megan Marshall
Thursday, January 13th, 2022

Nobody likes unsolicited messages. There’s a folder for spam on your email for a reason. If your business sends out an email that goes straight to that folder, or else gets immediately deleted from the inbox, your time spent constructing the message was a waste. With an email marketing strategy, you will know what to […]

Customer-Centric Marketing: How Your Buyers Really Feel About Your Business

by Megan Marshall
Monday, January 10th, 2022

In order to have a lasting business, look at the world from the point of view of your customers. You have a lot of detailed knowledge about your industry, but it may not mean anything to the consumers. Your audience has to connect with your brand. People want to work with and purchase from businesses […]

Transform Your Content into a Successful Podcast

by Megan Marshall
Monday, December 27th, 2021

In recent years, the number of podcasts and podcast listeners has boomed. Whether they be monologues or conversations between multiple cast members, people enjoy taking them on the road or consuming them in their homes. As an established business or non-profit organization, you have a niche audience of followers. Your biggest fans want more content [&hel

Video Marketing: The Ultimate Way to Drive Organic Search Results

by Megan Marshall
Thursday, December 23rd, 2021

Today, video is essential to your marketing strategy. Videos can provide you with increased traffic to your website, a solid return on investment, and a boost in the happiness of your leads. By using video marketing to promote your products and services, you will be more successful at engaging with your audience. According to Wyzowl’s […]

3 Website Must-Haves to Achieve Your Business Growth Goals

by Laura Patterson
Friday, December 3rd, 2021

Today, a company without a website is like a sailboat without a sail. Your website serves as a critical path for business growth.

Digital Marketing Category