Digital Marketing Archives

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

The Three Pillars of SEO

by Jacqueline Sinex
Friday, July 8th, 2022

I bet most SEO professionals get this question a lot: “What is SEO?” As search engine optimization has evolved over the years, the definition has remained confusing to many website owners. Ultimately, people want to know what kind of work is going to be done to achieve results. My first comment to these inquisitors is […]

6 Reasons Why Using Pinterest for Business is a Good Idea

by Megan Marshall
Tuesday, July 5th, 2022

Get it out of your mind that Pinterest is just for personal inspiration. Sure, you can find some delicious recipes for dishes you’ve never tried. And, sure, you can make vision boards with extremely detailed birthday party themes. But Pinterest is about so much more than that. You may be surprised to find how great […]

Find Your Signature Brand Style to Stand Out From the Pack

by Megan Marshall
Tuesday, June 28th, 2022

You can’t start a business without tackling branding. A cohesive signature brand style will create a strong perception of what your business is at its core. It’s something that you will be able to use in every aspect of your online presence. Even without your name attached, someone should be able to recognize a piece […]

Why Should My Business Use Facebook Marketing?

by Megan Marshall
Friday, June 24th, 2022

Facebook can benefit your business, no matter what your goals are. It is a massive social networking site that allows you to connect with followers through text, images, and videos. As you develop your web presence, you can use Facebook to combine your SEO and paid advertising efforts. There are many tools available to build […]

What Features Clients Expect to See on Engineering Websites

by Megan Marshall
Tuesday, June 21st, 2022

As an engineering company, you want to come across as professional as possible from someone’s first interaction with you. Many times, that first interaction is going to come from your website. Visitors will inevitably judge you based on the usability and readability of your web pages. So, even if you offer the highest quality aerospace […]

Great SEO Tools to Monitor Your Website’s Performance

by Megan Marshall
Tuesday, June 14th, 2022

Search engine optimization (SEO) isn’t something that your organization can go without. It helps your website increase in visibility, resulting in more traffic and more conversion opportunities. And it achieves this in an organic way, unlike paid advertising which can arguably only get you so far. Although it’s a gradual process to see success with [

Rank Higher Locally with SEO Best Practices for Bakeries

by Megan Marshall
Friday, June 10th, 2022

When you start a bakery, your goal is to supply the people of your community with delicious treats. However, although you may be the best cupcake-maker in town, your skills won’t necessarily equal success. People need to know that you exist, that you offer the products they crave. If you want to capture the attention […]

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