Digital Marketing Category
6 Search Engine Marketing Mistakes to Avoid
by Ruth Hawk
Tuesday, July 26th, 2016
Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers. When conducted effectively, PPC campaigns can get your advertisements placed at the top or sides of the search results for certain keywords. Here are a few common PPC mistakes that you should try to avoid.