Content Marketing Category
Tips for Staying Organized in Your Social Media Management
by Megan Marshall
Thursday, February 10th, 2022
You have already determined which social media platforms are the best fit for your business, based on where your audience is located. Now, you have to stay organized with what you post, as well as when and where you post it. In the digital environment, things are constantly changing. Between staying on top of your […]
How to Use LinkedIn to Connect to Your Community
by Megan Marshall
Monday, January 31st, 2022
As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h
The Importance of Copyediting Your Website Content
by Megan Marshall
Thursday, January 27th, 2022
Once you have gotten all of the content integrated into your website, you need to edit it. The first stage will be reviewing the writing to see how cohesive and effective it is. Your business has a particular voice that needs to shine through, whether it’s playful or professional. Are you accurately delivering your brand […]
Cool Things with Gravity Forms: Make a Quiz
by Jacqueline Sinex
Wednesday, January 19th, 2022
We’re back to explore the capabilities of the popular WordPress plugin Gravity Forms. As you may already know from my past tutorials, Gravity Forms is one of my favorite tools to “nerd out” with. In this walk through, you will see how we can align the Quiz Add-On to create gamification-style content. Making Purposeful Quiz […]
Why Am I Not Getting Good SEO Results?
by Megan Marshall
Monday, January 17th, 2022
You have been trying to optimize your content, but your website still isn’t showing up high enough in the search engine results pages (SERPs). Unfortunately, when you are competing with millions of websites, this can be quite a challenge to overcome. Upon typing the title of this blog post into Google, for example, you receive […]
How to Get the Most Out of an Email Marketing Strategy
by Megan Marshall
Thursday, January 13th, 2022
Nobody likes unsolicited messages. There’s a folder for spam on your email for a reason. If your business sends out an email that goes straight to that folder, or else gets immediately deleted from the inbox, your time spent constructing the message was a waste. With an email marketing strategy, you will know what to […]
Customer-Centric Marketing: How Your Buyers Really Feel About Your Business
by Megan Marshall
Monday, January 10th, 2022
In order to have a lasting business, look at the world from the point of view of your customers. You have a lot of detailed knowledge about your industry, but it may not mean anything to the consumers. Your audience has to connect with your brand. People want to work with and purchase from businesses […]
Influencing Consumer Behaviors Through Webinars Held by Thought Leaders
by Megan Marshall
Thursday, January 6th, 2022
When COVID-19 hit, webinars became the best socially distant option to replace live functions. It gave the face-to-face interactions that people needed when it became limited. While webinar software had already existed, the usage skyrocketed at this time with businesses, non-profits, and schools being forced to connect online. Since then, they have trans
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