Content Marketing Archives

Find Your Signature Brand Style to Stand Out From the Pack

by Megan Marshall
Tuesday, June 28th, 2022

You can’t start a business without tackling branding. A cohesive signature brand style will create a strong perception of what your business is at its core. It’s something that you will be able to use in every aspect of your online presence. Even without your name attached, someone should be able to recognize a piece […]

Why Should My Business Use Facebook Marketing?

by Megan Marshall
Friday, June 24th, 2022

Facebook can benefit your business, no matter what your goals are. It is a massive social networking site that allows you to connect with followers through text, images, and videos. As you develop your web presence, you can use Facebook to combine your SEO and paid advertising efforts. There are many tools available to build […]

Stay Optimized and Captivating: Content Writing Practices that You Need to Avoid

by Megan Marshall
Friday, June 3rd, 2022

Good content can give you a major competitive advantage. That being said, creating good content is hard. As the internet grows, so does the number of blog posts available, making it increasingly more difficult to capture the attention of readers and search engines. The best advice you can be given as a writer is that […]

Make Your Organization Go Viral with TikTok Marketing

by Megan Marshall
Tuesday, May 24th, 2022

When everyone was confined to their homes, trying to find something to do to pass the time, TikTok blew up. Everyone was talking about the short-form video-sharing app. Previously, a lot of content creators were on Musical.ly, which later merged into TikTok when it was bought out. Musical.ly was a platform that focused on lip-syncing […]

Instagram Marketing: The Power of Visual Content

by Megan Marshall
Tuesday, May 10th, 2022

How did Instagram become the biggest photo-sharing platform around? Its rising popularity across age groups can be tied to the fact that, for over a decade, it has rolled out some major changes. Today, Instagram isn’t just for photo-sharing. It also isn’t just about being a social channel at the individual level. It’s a business […]

6 E-Commerce Copywriting Tips to Increase Conversions

by Megan Marshall
Tuesday, April 26th, 2022

Your online store is only as good as the words on the page. Even if you have a great web design and the best value out there, it doesn’t matter if you haven’t put much thought into the textual content. And if potential customers aren’t persuaded to buy your products, to put it simply, they […]

Ask an Austin Web Designer: What Features Should My Homepage Have?

by Megan Marshall
Friday, April 15th, 2022

Every website needs an effective homepage design. We live in a time where consumers can take a quick glance at a web page and know whether or not they will be interested. Their perception of this single web page will translate into their perception of your whole brand. This means that you have to capture […]

7 Key Ways to Grow Your YouTube Channel

by Megan Marshall
Thursday, February 17th, 2022

Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]

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