Austin Web Design Archives

Are Meta Tags Important?

by Jacqueline Sinex
Monday, April 27th, 2009

A lot of website owners hear the term “meta tag” at some point and aren’t really sure what it is. Then they start to panic and wonder if their website designer included this. This topic can be rather extensive, so I will just cover some brief points. Firstly, there are many types of meta tags. […]

Improve Your Communication

by Rachael Pierce
Thursday, April 9th, 2009

It is important to always stay in communication with your internal and external constituents, prospects, and users. Regardless of what is going on (bad economy or not), it is imperative that you keep the rapport up and stay talking. You always want your brand and company to be present in peoples’ minds. There are a […]

Don’t Let Your Marketing Be Fooled

by Rachael Pierce
Wednesday, April 1st, 2009

This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no […]

Interaction is Not an Option

by Bryan Lokey
Tuesday, March 31st, 2009

The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to

Online Newsrooms

by Jacqueline Sinex
Monday, March 23rd, 2009

Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR standpoint, it fortifies messages you have already spread to the public. From a marketing aspect, it […]

How To Send Free SMS Text Messages

by Bobby Martinez
Thursday, March 19th, 2009

Today we’re going to learn how you can send free SMS Text messages to other people’s mobile phones. In order to do this, we’re going to harness the awesome, unyielding, raw power service of win that is Google Mail (Gmail). 1) If you don’t already have one, sign up for a Google Mail Account: Free […]

How the Web Fuels Efficiency

by Jacqueline Sinex
Monday, March 16th, 2009

While your site is always a marketing tool, it is also a resource that will improve the efficiency of your internal operations. One good example of this is online registration documents. This is perfect for medical practices and consulting firms. Consider This Include PDF versions of all of your standard new customer documents on the […]

Fonts: Handle Them Carefully!

by Bobby Martinez
Friday, March 13th, 2009

“Handle them carefully, for words have more power than atom bombs.” -Pearl Strachan What’s in a font? In a world flooded with visual communication, our senses are inundated daily by an incalculable volume of typography. For those unfamiliar with the term, typography is the study and application of communication through the media of word

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