Austin Web Design Archives

Why Outsourcing Website Maintenance Can Help Your Website Thrive

by Ruth Hawk
Monday, July 17th, 2017

A custom web design can set your website up for online success. However, in order to keep that custom web design both beautiful and functional, you will need to regularly maintain it. However, website maintenance can be time consuming. While you can complete many website maintenance tasks yourself, you may benefit from outsourcing those jobs to a profess

Tips for Creating a Compelling About Us Page for Your E-Commerce Website

by Ruth Hawk
Tuesday, July 11th, 2017

Next to the home page, the About Us page is one of the most visited web pages on any website. At the same time, businesses sometimes feel intimidated by the prospect of putting together an About Us page. However, the potential benefits of a well-crafted About Us page make the effort worth it. To help you get started, and to remove some of the mystique su

The Importance of Mobile Web Design: An Overview

by Ruth Hawk
Monday, June 26th, 2017

The use of mobile devices continues to rise rapidly. As a result, custom web design and development needs to prioritize, not just accommodate, the needs of people using their mobile devices. Mobile web design is the solution. Here are just a few reasons that a mobile web design is essential for most websites today, and a few tools to help you identify th

Why Web Design Is Not Enough

by Ruth Hawk
Monday, June 5th, 2017

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

When Breaking Web Design Rules Might Work for You

by Ruth Hawk
Tuesday, May 30th, 2017

Web design has evolved as quickly as has the Internet as a whole. Along with that development has come certain rules, or best practices, that have proven themselves useful in guiding the development of appealing and effective websites. However, occasionally, as the saying goes, rules are meant to be broken, and occasionally, great web design comes when t

Dress Up Your Custom Web Design: The Use of Color in Communicating Your Message

by Ruth Hawk
Monday, May 22nd, 2017

Because color is so ubiquitous, its importance is often overlooked when it comes to web design. However, color is actually one of the most effective elements of custom web design. While there are as many ways to use color in web design as there are web pages, there are a few tips, tricks, and psychological facts that can help guide you toward more visual

6 Ways to Direct Visitors’ Attention to Your Call to Action

by Ruth Hawk
Monday, May 15th, 2017

Regardless of the type of conversions you hope to earn from your site, you greatly increase your chances of getting them if you include a visible call to action (CTA) on each web page. Much of this visibility comes from effective web design. Here are a few suggestions for adding the visual cues to your web design that will direct visitors’ attention to

Tips for Creating an Intuitive E-Commerce Website

by Ruth Hawk
Monday, April 17th, 2017

Intuition guides people’s behavior online just as much as it does in other areas of life. Creating a site that supports this intuitive approach can help you to earn more sales from potential customers. Here are some ways in which you can make your e-commerce website more intuitive while also maintaining the unique and individual feel that will allow yo

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