For decades, enterprises have been promoting their products and services through content marketing. While the type of content marketing companies use has evolved, the premise remains the same: to advertise your business. One form of content marketing is the blog, which is essentially thoughts, expert opinions, and facts all rolled into one that can be viewed by anyone who visits your enterprise’s site. Surprisingly, 43 percent of business owners say they do not actively blog for their firm or they do not know what blogging is. In today’s era of online marketing, these businesses are probably missing out on a large chunk of sales and customers. Moreover, more than half of the remaining 57 percent use blogging as their top inbound marketing strategy and have seen positive results from it. Read on as we explore a few of the many benefits associated with regular blog posting.
Show Off Your Expertise
Key Benefit: Gain Customer Trust
There are some aspects of your blog that might vary from others (such as the tone of your articles, the aesthetics of your blog, and so on). These factors can work to create a deeper bond with your customers and can help your blog stand out from the rest of the businesses out there. Additionally, blogging is a fantastic way to share your industry knowledge and expertise on relevant topics. This helps consumers to build confidence and trust in your brands, which will ultimately make them more open to doing business with you.
Improve Your SEO
Key Benefit: Drive Traffic by Ranking Higher on SERPs
Search engine optimization (SEO) is more than just a ranking; it is a long-term tactic that aims to improve your business’s visibility by outranking your competition in search engine results. A great place to begin building a more robust SEO strategy is – you guessed it – your blog. Crafting blog posts that use keywords that your customers would likely search for is a great way to show off when the search engine algorithms come crawling. This is because the algorithms recognize the frequency of the keyword being used, which makes your web page more relevant and can boost your SERP ranking.
“…blogging can help you to achieve 3 times more leads and can help you reduce your overall marketing spend by over 60 percent.”
Collect Emails for Marketing Purposes
Key Benefit: Build Email Lists of Interested Users
Marketers can use blogging as a way to snag the emails of interested prospects. This is done by prompting your visitors to subscribe to your blog posts. You can then add these users to your marketing funnel (A.K.A. where the magic happens), where you can send out additional communications and promotions about your products and/or services. When you increase the number of touchpoints, the likelihood that a potential customer will convert rises.
Generate Demand
Key Benefit: Create Interest in Your Brand
Generating demand should be the first step you take in the lead generation process. Demand generation helps to create and cultivate interest in your products and brand. Enterprises can use blogs and content presentations to inform people about their brand or as a channel to make important announcements regarding new features or products. According to Porch, when you are working to attract readers over time, you should be strategic, patient, and committed.
Beat out the Competition
Key Benefit: Gain More Market Share Than Your Competitors
An enterprise that has an active blog on its site is more likely to make a sale. A recent study found that 55 percent of visitors are encouraged enough to buy from a company if they have an interesting and consistent blog. This can be attributed to the fact that businesses with a steady blog are seen as experts in their industries, which creates value for consumers and helps them to better choose products and services.
Still not convinced that blogging can benefit your business? Let’s look at a few more stats. Firstly, businesses that regularly publish content receive 8 times more traffic. Plus, blogging can help you to achieve 3 times more leads and can help you reduce your overall marketing spend by over 60 percent. If you’re clueless about how to get started or you simply do not have the time to maintain a blog, hiring a third-party content marketer and SEO specialist can help you create and publish original content to your website to drive traffic, generate demand, and more.
