Ranking Factors Your Austin SEO Company Can Help You With

Ranking high in the search results is important if your website is going to get attention from potential customers. About 95 percent of people never go past the first page of search results, which means that first-page placement is ideal.

Search engine optimization is the process of getting your website ranked favorably in the search results. It consists of developing a website that is useful and relevant to your target audience and showing search engines like Google that your website is a good fit for people’s online searches.

There are more than 200 factors that Google takes into account when deciding how to rank your website. However, not all of these are equally important. So which ones should you focus on the most when developing your website and creating content? And how can an Austin SEO company help? Here are some of the most important ranking factors, and ways your Austin SEO company can help you with them.

Ask an Austin SEO company to help you with mobile-friendliness.

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By the end of this year, almost 80 percent of website traffic will come from mobile devices. Plus, since 2015, Google has been considering mobile-friendliness when deciding where websites should rank in the search results. Google wants to deliver great results to its users, and web pages that work smoothly on the devices people are using to access them are key.

“By the end of this year, almost 80 percent of website traffic will come from mobile devices.”

Mobilegeddon, as the Google change was called, combined with the skyrocketing numbers of people using mobile devices online, means that your website has to work seamlessly on these devices. When hiring an SEO company, you need to enlist a company that can help with developing a site that is engaging, easy to navigate, and aesthetically pleasing on mobile devices. This means that your Austin SEO company should also be able to provide web design and development services to ensure the mobile readiness of your site.

Ask an Austin SEO company to help you with page load speed.

The speed with which your web pages load is critical to keeping visitors on your site. A delay of just a second or two can lead to measurable dips in your site visitors and in your conversions. In addition, the faster people leave your site, the higher your website’s bounce rate is. The higher the bounce rate is, the lower Google will tend to rank your site in the search results.

In July of last year, Google also made mobile page load speed a ranking factor. This means that the slower your pages load on mobile devices, the lower your site will tend to rank in the search results (Another indication of how important mobile-friendliness is to your rankings).

If you want a successful SEO campaign, therefore, you need an Austin SEO company that can streamline your page load speeds. For example, your SEO company may be able to reduce image sizes, change fonts, and complete other tasks designed to make your pages load faster.

Ask an Austin SEO company to help you with content quality.

One of the most important ranking factors for your SEO efforts is the quality of your content. After all, it is your content that tells search engines what your web pages are about, and how relevant those pages are to the searches that users are conducting.

SEE ALSO: Three Quick Ways To Add Searchable Content To Your Website

As a result, your website needs to produce high-quality, keyword-rich material. Longer material tends to rank better, but it is the usefulness of the material that will most contribute to strong rankings for your website. This material will not only help your rankings but also engage your visitors and encourage them to convert.

Your Austin SEO company can help you to create this type of quality content. For example, your SEO consultant can do keyword research to pinpoint the most important search terms to use. They can offer you insights into the most recent strategies for creating good content. And sometimes, they can create that content for you to ensure that your website boasts the material that will allow it to rank favorably in the search results.

Ask an Austin SEO company to help you with backlinks.

SEO is more successful if it includes links from other sources, called backlinks, to your web pages. When a search engine sees that your site has plentiful links from other sources back to your web pages, it assumes that those web pages are authoritative and well-regarded. As a result, your web pages are more likely to show up in the search results, since search engines like Google want to give users access to high-quality web pages.

The key is to earn backlinks from authoritative sources. For example, the leading website in your industry will carry much more weight than will a new blogger in the field. While you cannot pay for backlinks (a strategy that will get you dropped to the bottom of the search results), you can use certain strategies to earn legitimate backlinks.

The best way to earn backlinks is to hire an Austin SEO company. An experienced Austin SEO company can employ above board and effective strategies, like guest blogging, to help you earn valuable backlinks for your website.

An Austin SEO company can help you to create an effective and well-rounded SEO campaign. In particular, they can help you identify the most important ranking factors, and make sure your website is optimized for these factors. Consider hiring WEBii – an Austin SEO company – when you need to improve your site’s mobile-friendliness, page load speed, content quality, or backlinks. Also, consider hiring us whenever you feel that you need assistance with your SEO campaign.