5 More Tips for the Ultimate Seasonal Website

Continued from Part 1 of Tips for the Ultimate Seasonal Website

Let’s have a little more fun with your website for the holiday shopping season. Here are five more ways that you can make simple changes in your web design or website content, some with only a few minutes of time. These changes will bring attention to the seasonal-focused products or services and potentially increase your conversion rates.

Blogging on Holiday Topics

Engage your current followers with topical blog content about the season. These topics can be fun to write and fun to share, too. Nearly everyone relates to holiday season tips, advice, craft projects, or trendy products. This content is great to repurpose on social media like Facebook and in your monthly newsletter. Weave information about your products and services into the content to tie your business into the theme. You can even include links to a featured item on your site. This is part of your content-building efforts that will improve your search engine optimization, too.

Add Special Category Headings and Images to Your E-commerce Website

If you have an extensive online catalog, there may be several categories in your online store. Each category landing page is an opportunity to sell more products, and these pages can bring strong traffic to your best products. Update your category landing pages with some holiday messaging, photos, or even a special offer specific to products in that category.

Changing the Order of Links and Featured Boxes

Bring your latest coupons, shipping offers, and holiday updates to the forefront with a little reorganizing. Try moving one of your featured sections, like a sidebar, side box, or menu link, to highlight the most relevant current content for the season.  If there are category links in a sidebar, maybe the link for Gift Cards, On Sale or Newest Holiday Products should be in the first place. If your shopping cart program is flexible and you have the right management tools, you should be able to hide or move that link again post-season.

Updating Call-to-Action Text

Rephrase text links, button descriptions, and even form headings with a little holiday flare. Instead of a basic “Click here!” link (which is quite boring anyway) try something creative like, “Click now for immediate holiday inspiration!”  If your homepage has a featured banner image with a text heading that normally reads, “Shop Our Products” – update it to lead to specific seasonal items: “Shop Fall Sweaters”.  This specific call-to-action practice is a good practice all year round, too. So when you edit the site after the season is over, try to think of another strong targeted statement.

Holiday Themed Landing Pages and Look Books

There are a variety of great ways to use landing pages for promotional times. A landing page touting gift certificates may be just the right fit for the holiday season, and you can increase its ROI by including easy ways for the visitor to contact you and complete a purchase, like a form. We recommend including bold theme images with content on landing pages since the visual aids will intrigue the visitor and keep them engaged with the action. Many clothing vendors today feature “look books” on their websites, and use these unique landing pages to show specific clothing items in use – a sort of perfect melody of products. This kind of format allows you to link to specific products in the example ensemble and upsell customers. Websites with other products can feature their own version of a “look book”, too. The concept is simply great photography, descriptions, and maybe even blog-like commentary showing several products being used by happy people. Paint a picture of the most fun ways to use your products, and get the audience excited about not just buying them, but sharing them on social media outlets.