When someone mentions the word ‘blog,’ it can be easy to assume that they mean someone’s personal blog where they write about their day and how they are feeling. Businesses, however, utilize blogs in a different way with certain goals in mind. For companies that are still on the fence about blog implementation, or are unsure how blogs can help, here are three reasons to start blogging for your business.
Create Quality SEO Content
A blog can serve as a marketing tool with SEO keywords. SEO, or search engine optimization, is the method by which a website can gain more visibility on search engines by incorporating select keywords in its content. For example, if your company specializes in interior decoration, your blogs should include words related to your field, such as home decoration or maybe home decorating advice. This way, the likelihood of your website popping up on Google or Bing increases when a person searches for those phrases, which improves your overall visibility.
Connect With Readers
Blogging is more than a just good way to talk about your favorite topics. It is also a way to connect with readers and build a more personal connection. Blogs are a break from the formal postings and press releases that the company handles on a daily basis and are instead an outlet for the author to talk about important company topics with their own voice. Blogs can also serve as a way for you to easily communicate with your readers, such as by answering their questions or concerns in the comment section of the blog. When the authors are accessible in this easy way, your company becomes more approachable.
Educate Your Audience
Blogs can also be a great outlet for education. Every company has something to talk about and something of value to offer their readers, whether it is related to the launch of a product or a new practice area. Your readers and customers will appreciate you taking the time to talk about issues that matter to them and teaching them about the various aspects of your field.
Educational blogs are also a way of bringing readers back to your website since they might find that what you write about is appealing, interesting, and important to them. If they are learning something from your blogs, chances are that they will return for more. This kind of material is nicely repurposed in email newsletters, with a handy link back to the article.
With blogs, companies can position themselves as leaders of their industry while simultaneously forging stronger client relations and spreading the company brand. Blogs have proven themselves to be effective methods of marketing, communication, and education, three disciplines that benefit every company.