Read Alan’s part 1 article here.
Here are some more things to think about when managing your business on social media.
3. Be in touch.
I recently checked the Samsung Twitter feed and found that they respond to their followers’ tweets.
Samsung? That enormous tech company with all the billboards we see everywhere? Those guys? Those who tweet them tend to get a response back, even if it’s just “Thanks!” for someone saying how much they love their new Samsung smartphone. Even if followers tweet a complaint, they will try to send a tweet with helpful contact information.
My friends once tweeted the wing restaurant Pluckers and got a response. We didn’t think they actually would tweet us back, since they’re Pluckers and we’re nobodies, but we got the notification and there they were.
Why does this even matter? If someone sends your page a message or a tweet, make sure to respond. Naturally, you don’t need to respond to spam or the like, but those who have a question or perhaps a complaint should be given some sort of attention. Don’t let it sit in your inbox to gather dust. Social media has now made it possible to communicate instantly with those all around the world, so ignoring messages and posts will probably do more harm than good. Customers and clients will feel noticed if you give them a tweet back or respond to their postings. It’s a part of being treated well, and everyone likes that.
4. Be creative.
This is a tip that’s harder to explain, but I’ll try anyway. Since a small business can be just about anything, creativity, and your service really go together. You can use what you do with imagination when making a post. Something Halloween-themed with your product is something fun to post (when it’s Halloween, of course). If you have lights, post a video of a light show.
Again, it’s not the easiest thing to write about, since it depends entirely on your company and your unique creativity, not my words. It’s also why I saved this topic for last so you won’t be put off by my lack of any real information. Just use your creativity. I know you have it, so try to bring it out and show your community that side of your personality.
At the end of the day, discretion is key. Who follows you and your demographic make a difference. Use social media to post about your company or related topics, but practice moderation. Check out part one of these tips for more elaboration about social media post frequency.