Let’s be honest, it is really Google that has always set the bar for relevant content. But lately, especially with their Penguin version update, everyone keeps buzzing about (who knew we would be buzzing about Penguins), Internet marketing trends even more toward good, quality content.
Why?
Partly the same reason as before – sending a searcher to relevant content means they actually found what they were looking for and therefore the searcher is happy (and keeps using Google). But, also because of the vast changes in socializing the Internet landscape. Social media and content sharing through social media are playing a big part in measuring online relevance now.
The starting point to sharing anything is writing it and publishing it on your website.
This is something that WEBii does in its SEO campaigns which is unique to most of our competitors; we actually research and write high-quality content for your site that is fashioned with your custom SEO strategy. The more we add to your website landing pages, blog, and press resources, the more relevance your business has in the content-o-sphere. Then, people can actually share it in their social outlets, and then you can be even more popular in the search engine results (as well as other websites).
Popular marketing report tools have also changed their methods by focusing more on your content instead of your website code. Traditional reporting software, even from a few years ago, focused primarily on details inside your website code, more of the on-page coding details. Those things are still important, but content is king – or maybe emperor – of results.
What can you do? Start writing. Don’t hesitate to contribute to your blog right now. Strive for long articles, but don’t fret if everyone is not lengthy. The ideal length for SEO content is 400 words or more, but that is not the only rule. If you blog often, you are also doing your site justice. If you blog about relevant things that help people and they share that content to their social networks, then you are onto something.
One of my most popular blogs is about a quirky Facebook setting and is only about 200 or so words. But it must have hit a sore spot with people and is still commented on after many months. That is positive for our website traffic and its “clout”.