3 Reasons to Add a Form On Your Website

1. Email forms cut down on spam.

Whenever you have an email address blatantly published on your web page, even if it is not linked, you are at risk of receiving a lot of spam. Often, automated programs crawl websites throughout the Internet grabbing up email addresses and adding them to spam mailing lists.  They may also use those email addresses to forge the “from” address when they send out their spam messages to thousands of annoyed people.

Spam is a problem that is difficult to completely snuff out but there are ways to minimize the amount of spam you receive, and help keep your sanity!  By using a quality web form, you can hide the email address from the public eye.  By going further and adding something like a captcha to the form (those funny codes you have to type in), you narrow down the abuse activity coming from robots (automated programs).

2. You can track your web leads.

A solid analytics program is great if you want high-quality tracking of your website traffic, but that won’t guarantee that you can track all the emails and phone calls you received from folks visiting your website.  By creating a form, you have a new way to track visitors’ interests.  You can set up special reports in Google Analytics to track a certain form confirmation page, or set up a unique email account that receives all the requests from that form.

3. You can build your mailing list.

A brief request form can ask a few simple questions, or even just Name and Email Address.  By gathering this info from the opt-in requester, you can build up your mailing list.  At a minimum, you can do one good email follow-up with that person and maybe close the sale.  Even better, you can run a regular email marketing campaign to your list of opt-in contacts, reminding them each quarter or perhaps each month about your business and offering the latest promotion.