iThink you have heard the news.
Yesterday the world lost a visionary business and technology leader. If you have any doubt as to Steve Jobs’s influence on the world today, try reading that first sentence again. In tribute, let’s look at a few lessons business owners can learn from Mr. Jobs:
Think Different, Act Different
Your business is uniquely yours. No one else can do exactly what you do, create the products you produce, or provide the exact same quality of service. It is important to realize the distinctive features of your company and seize upon them as opportunities to stand out from your competitors. Your business is set apart by its individual style, personality, and values. These elements are reflected through your physical store, your website, business card, and even your Twitter account. Take every opportunity to set yourself apart from the crowd by thinking outside the proverbial box, and then acting on all those unconventional, quirky ideas with gusto.
Be Passionate About Your Work
Mr. Jobs was known for obsessive and enthusiastic dedication to his work. He envisioned the realm of computers extending beyond self-professed tech geeks and into arenas of music, telecommunication, and social interaction. He was so thrilled about the possibilities that he dedicated himself to driving the process forward. So what motivates you and your business? Do you have a product that really could change the world? Do you have a service to offer people that can improve their own businesses or their quality of life? Is customer interactions and finding solutions to meet their needs your favorite part of work? Whatever it is, I hope it is something you are continually excited about. Whenever a business or employee finds genuine enjoyment in doing their job well, customers notice, and your business will grow.
Focus, Simplicity, Excellence
All the bells and whistles in the world won’t hide a low-quality product. The latest technology and hottest gadgets don’t help you if they aren’t what you need to run your business effectively. A colorful website with snazzy Flash animation can’t help your customers if they can’t tell who you are and what you do. Sometimes less actually is more. Apple has often been way ahead of the curve in design and technology because they focus on developing a few products as close to perfection as possible. Focusing your business and striving for flawless performance can take you much further than trying to do everything all the time. Concentrating your company’s efforts helps you excel in your industry by anticipating market shifts and consumer needs, establishing your business as the leader in its field.
