Before you fall asleep from tryptophan, remember to prepare for the 2 busy shopping days this season.
Take advantage of the Black Friday traffic by offering a special deal on your Twitter feed, post an exclusive discount for new Facebook Fans, or update your coupon on Merchant Circle. And most important, make sure your website is up to date with the latest product offerings and specials.
This year, the American Express OPEN program is also promoting a Small Business Saturday, which encourages consumers to shop at area small businesses. Many small business owners will be promoted with free Facebook ads this Saturday in support of this “holiday”. Even if you are not one of the lucky Facebook advertising winners, you can still be connected with your shoppers and ready for potential traffic this weekend.