It is officially summertime: A time to relax, a time to renew, and most importantly – a time to market your business.
For many small businesses, summertime translates to a slow business season. So, why not take this extra time to plan ahead?
As much as we might like summer to last forever, we all know how the fall and holiday seasons will quickly approach us, often faster than we expect. The summertime is an ideal time to plan for the upcoming busy seasons, and what better way to prepare than by taking this time to make sure your website reflects your mission, values, and goals. So browse through your website pages – make sure the design and layout still suit your needs, the colors still reflect your brand, and the site is still easily navigated. You might consider asking some of your customers to fill out a brief survey, to help you better understand the needs of those who visit your website the most. By addressing these issues now, you will have time to focus on other business concerns during the busy season. It may be time to take a vacation, but not from one of your most valuable business assets – your website.
This summer, try adding a new feature to your website. WEBii knows that small businesses face a unique set of challenges when it comes to identifying an audience, capturing that audience’s attention, and converting website visitors to customers. However, by working with new website features, you can begin to overcome these obstacles. From member registration areas to online purchase centers, there are a variety of tools that can help your website flourish.
During your slower summer weeks, consider adding a blog to your site. Prepare 10 to 20 topics to discuss your industry. Later, when you need to maintain your blog during the busy season, you will have those drafts ready to publish quickly.
Need expert help with your online marketing strategy? WEBii is available to personally consult with you about your project and offer customized advice. Contact us for a free consultation on your redesign.
