Recently I replied in a discussion forum asking the question, If you could only have one marketing expense for your business what would it be. Naturally, I replied with a great website! Reflecting on this more, what I should have said was, A good professional web designer.
When you hire a professional web designer/web developer, you are getting more than just a beautiful website design; you also gain the knowledge of that professional, which may include web marketing strategies, what types of layouts work best, what types of features your typical customer desires to see, how to make your website more efficient, what practices to avoid that might annoy your web audience, how to design the website with clean code that will attract search engines, and how to convert your visitors to customers.
There are a lot of neat “do-it-yourself” tools out there, but taking on an important marketing project for your company on your own – without all that expert knowledge – could actually hurt you. What if you unknowingly use a photograph that was copyrighted? What if you try to add some simple features and the code you used exposes your site with a major security bug? What if you implement a feature that your mom thought was cool, but your ideal customer hated?
All of these headaches can be avoided if you spend your dollars wisely, on an established professional web design company.
