You need “link juice” to increase your site’s ranking in the SERPs. Here are a few easy, free link-building tactics that can be used by any business owner!
- Donate your services to a good cause or have an event that will draw media attention. Remember to take lots of pictures and videos for posting on social media outlets!
- Write expert articles for an industry newsletter as a guest writer or even become a regular columnist.
- Run a comprehensive search of mentions of your company on the web and if you are not linked, ask for one!
- If you’ve received sincere thanks and praise from a client, ask them to post a link to your site on their personal website or profile.
- Be sure you are linked in the directories of all chambers or business organizations you’re a member of.
- Exchange links with business partners and referral partners. Make sure you are “fans” of one another.