If your company is serious about seeing significant ROI from its search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a while, an article will be posted to the company blog. Newsflash: This strategy will not get you anywhere.
It is unlikely that anyone around the office has the time or skill set to manage a successful SEM campaign. Unless your company has hired a full-time, in-house SEM expert, it is in your best interest to consider outsourcing at least some of these tasks. Consider which aspects of your SEM campaign you wish to hand over to the experts: Search engine optimization? PPC? Social media? Most firms will offer a package deal that includes all these components.
Outsourcing your search engine marketing is one of the best investments your company can make. It will end up saving you a lot of time, a lot of money, and a lot of headaches. Ready to give it a shot? Call one of our SEO specialists at WEBii and get started today!