When you write copy for marketing materials, you need to make it work. You only have one shot to grab your customers’ attention and to make them read what you’ve written. Not only does your copy need to be catchy and informative, but it also needs to be error-free and the best possible writing you can produce. If there is a typo in your copy or an incomplete sentence, your readers are likely going to dismiss what you have to say. These errors, while some may be minor, can damage your reputation. You certainly don’t want to hurt your reputation at the same time you are trying to sell readers to your business. It’s not smart and will likely affect the results you get.
The moral of today’s quick tip is to make sure you proofread, proofread, proofread, and then read it again. Be error-free this Wednesday and make a lasting impression.