Anyone can have a website. However, not everyone has a good one. There lies great potential in your website and there are many ways you can tap into your website’s potential and increase its effectiveness.
Make It Easy to Navigate
You want viewing to be a breeze for your visitors. If navigating your site is as easy as 1-2-3, visitors will retain more of what they see and they will stay longer. If navigating your site is a maze that leaves them lost and dizzy, they will most likely just leave, never to return again.
Use High-Quality Photography
There are tons of cheap stock photography options that allow you to have professional photographs on your website. It adds to the reputation of your site. Images with low resolutions often look unprofessional and can have a negative impact on the type of impression you want your website to make.
Keep Your Contact Information Where They Can See It
People need (and want) to know how to contact you. Keep your contact information accessible so visitors have easy access and don’t have to dig around to find out what your phone number is.
Write Articles for Your Website
Be a knowledge base for your customers. You are an expert in your industry and people want the latest scoop from you! Keep your visitors, clients, and potential clients abreast of what is happening in your industry, what’s new with your business, and what continues to set you apart from your competitors.
Remember … your website is an online version of your company’s brochure. Use it to highlight what you do best and teach visitors about why they should use your company and the products it has to offer.