It is important to always stay in communication with your internal and external constituents, prospects, and users. Regardless of what is going on (bad economy or not), it is imperative that you keep the rapport up and stay talking. You always want your brand and company to be present in peoples’ minds.
There are a few simple things you can keep in mind when targeting your communication, and making the most out of it.
Focus
Your message needs to be specific and your target market defined. Decide what you want to say, and say it concisely. Your message should be crystal clear. The easiest way to get people’s attention is with a focused message.
Adapt
And quickly. You need to be able to take what is thrown at you and work with it. Times are changing and things are different every day. Different groups of people respond to messages in different ways. You need to be able to handle that and cater your message to different crowds.
Persuade
You still want customers to buy your products, so you need to make sure your messages still have flair. Remember, creative and functional: that is what works. Boring is boring (period). Creative doesn’t always sell. That is why you need both elements (creative and functional) to make it work.
Keep talking!
