Represent Quality: Using Fine Photography

When it comes time to provide photos of your product or service for a website, don’t make the mistake of skimping on quality. A poor, low-resolution, fuzzy photograph can kill the presentation of your business. If you are trying to convey to your prospects that you offer a high-quality product that is of value, your imagery should reflect that.

For best results, we recommend hiring a professional photographer to capture your vision and complement your web designer’s work. If you make the investment for good professional photography, you will likely appreciate them for years to come, and use them in all of your marketing collateral.

If you truly don’t have the budget, consider a student photographer looking to expand his/her portfolio. For some of the less important photos, you can opt for some high-resolution digital camera shots or ask your web designer for royalty-free stock images. Just remember that if your images are washed-out, low-resolution, or cluttered with awkward backgrounds, your audience may be less convinced to buy.