Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes.
From a PR standpoint, it fortifies messages you have already spread to the public. From a marketing aspect, it gives you new mediums to express information about your new clients, current projects, internal experts, and events. And from the consumer (and search engine) perspective, it clarifies details about your company – even before any meetings or phone calls were made.
Possible “Newsroom” Features
- Short bios of members in key leadership positions
- Video clips of company spokesmen making speeches
- Photo slide show of a special event
- Press releases (internal)
- News articles/releases from other sources
- Recent statistics about the industry
- List of associations
- List of awards and recognitions
- Announcements of new clients/projects
- Announcements for new product launches
- Internal announcements (new regulations, new policies, new training)
When planning your next website redevelopment, consider how a newsroom section could add value for your customers, for the press, for search engines, and for RSS news feeds. Web developers can get creative with presentations and offer different options to maintain the ongoing news updates. With a little research and work on this, a small business could easily have the professional appearance of a large-scale operation.